The Fashion Designer Survival Guide

Start and Run Your Own Fashion Business
“Mary Gehlhar’s third edition of her seminal Fashion Designer Survival Guide is the definitive how-to for navigating the fashion industry, post-pandemic. Mary’s trailblazing book illuminates and inspires. She is a fashion treasure and this new edition is a rare gem.” Tim Gunn

“The Fashion Designer Survival Guide is packed with essential knowledge and advice from industry experts and experienced designers to set you on the right path. These insights will give you the solid foundation to create a plan and make smart decisions…” Christian Siriano 

In this updated and expanded edition of The Fashion Designer Survival Guide, Mary Gehlhar, industry authority and consultant to hundreds of fashion design entrepreneurs, offers behind-the-scenes insight and essential information to launch and grow your own fashion label. You’ll hear from experts in social media, financing, and sales, along with advice from dozens of designers on solutions to their biggest challenges and their keys to success. A new section of full color photos from 25 independent designers bring the concepts to life.
 
In this must-have guide, Gehlhar reveals essential information on: 

• Creating a viable business plan
• Social media strategies to grow your customer base  
• Maximizing online sales to get your designs directly into customers’ closets
• Integrating sustainability in your sourcing and manufacturing
• Collaborating with influencers, stylists and brands to expand your audience 
• Landing the right financing for your type of business
• Establishing wholesale partnerships with the best retail stores
• Navigating the pitfalls of production both at home and abroad
   

Pages: 280

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

View our full delivery infomation here.