Matchmaking and the Marriage Market in Postrevolutionary France

Uncovers the unexplored history of matrimonial agents, their novel marketing tactics, and the rise of personal advertisements to track the commercialization of marriage in nineteenth-century France. Brokers transformed courtship and marriage into forms of commercial exchange, linking them to the new urban values of abundance, pleasure, and social mobility.

Matchmaking and the Marriage Market in Postrevolutionary France uncovers the unexplored history of matrimonial agents, their novel marketing tactics, and the rise of personal advertisements to track the commercialization of marriage in nineteenth-century France. Brokers transformed courtship and marriage into forms of commercial exchange, linking them to the burgeoning urban values of abundance, pleasure, and social mobility.

By studying agents' and readers' media fictions on love alongside court cases, legislation, and literature surrounding the industry, Andrea Mansker reveals the intimate and socioeconomic pressures of finding a spouse. At the same time, she demonstrates how contemporaries used the business of matrimony to reimagine their public identities, relationships, and courtship rituals following unprecedented historical change due to the French Revolution and Napoleonic wars. The matchmaking business both responded to and helped shape national anxieties over fluctuating nuptial rates and changing laws on marriage and divorce. As a result, marriage itself was reconceived as a commercial contract inseparable from the atomistic and corrupt marketplace.

The debates and pressures Mansker describes in Matchmaking and the Marriage Market in Postrevolutionary France are still relevant today. As contemporary online daters likely understand, the possibility of finding a mate in an expanded pool of candidates beyond one's family, locality, and nation offered individuals the liberating opportunity to explore new personas just as it produced a novel sense of danger about these impersonal transactions in the anonymous marketplace.

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