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DELIVERY: Please note, the Christmas deadline has now passed and we can no longer guarantee delivery before 25th December 2025.
AI in Digital Marketing

AI in Digital Marketing

Maria Johnsen
Barcode 9781501522543
Paperback

Sold out
£43.15 - £43.15
£43.15
£43.15 - £43.15
£43.15

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Release Date: 22/07/2024

Genre: Business & Finance
Sub-Genre: Computing & Internet
Label: De Gruyter
Series: MLI Generative AI Series
Language: English
Publisher: De Gruyter

This book presents a comprehensive and innovative exploration of the role of Artificial Intelligence (AI) in the digital marketing arena. It begins with historical context and fundamental AI principles, and subsequently, details AI's applications across a spectrum of areas, including data analytics, content creation, customer targeting, Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, Social Media Marketing (SMM), and Email Marketing. A distinctive feature lies in the author's extensive real-world experience, providing many useful business applications of AI. The book is designed for marketing professionals, business executives, educators, and students, and offers numerous examples and case studies.

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