The Power of Branding

Telling Your School′s Story
This book explores the idea of why branding schools is important, the benefits of branding a school, and gives leaders an action plan for branding. 

Turn a spotlight on what’s great about your school!

Inform, engage, and support your school community with this step-by-step guide in the Connected Educators Series.  Begin exploring the benefits of branding and create an action plan for sharing the excellent things unfolding in your classroom, school, or district.  Includes concrete suggestions and in-depth case studies that will help you:

• Artfully create a brand name, symbol or design
• Share great events using blogs and more
• Empower all stakeholders, including students
• Teach digital citizenship K-12

Use this all-inclusive guide to start sharing just how special your school is!

The Corwin Connected Educators series is your key to unlocking the greatest resource available to all educators: other educators. Being a Connected Educator is more than a set of actions: it’s a belief in the potential of technology to fuel lifelong learning. To explore the other books in this series, visit the <

"Focusing on the positive things happening in schools gives leaders more drive and has a tremendous impact on school culture. This book is a powerful resource for leaders looking to promote the good in their schools."
Todd Whitaker, Author of What Great Teachers Do Differently

"Tony and Joe not only recognize the significance of branding in education, but they provide an array of examples and strategies that will allow all educators to create a positive brand presence for their schools."
Eric Sheninger, Author of Digital Leadership