The Practice of Qualitative Research

Engaging Students in the Research Process.

With an emphasis on qualitative research as a process, and with new chapters on researching social mass media and writing a research project, this book takes a holistic approach to research and provides readers with a clear, step-by-step guide 

. The Practice of Qualitative Research guides readers step by step through the process of collecting, analyzing, designing, and interpreting qualitative research. Written in an engaging style, this student-centered text offers invaluable insights into the practice of qualitative research, with coverage of in-depth interviewing, focus groups, ethnography, case study, and mixed methods research. The Third Edition features even more integrated attention to online research and implications of social media throughout all methods chapters; updates on qualitative analysis software; and significantly expanded coverage of ethics.

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