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alieNATION

The Divide & Conquer Election of 2012

Dianne G. Bystrom
Barcode 9781433125539
Book

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£31.60
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Release Date: 22/08/2014

Genre: Language & Reference
Sub-Genre: Business & Finance
Label: Peter Lang Publishing Inc
Contributors: Dianne G. Bystrom (Edited by), Mitchell S. McKinney (Edited by)
Language: English
Publisher: Peter Lang Publishing Inc

The Divide & Conquer Election of 2012. alieNATION presents research conducted by a national election team and leading scholars in political communication that explores a range of important topics and variables affecting voter attitudes and behavior in the 2012 U.S. presidential election. alieNATION presents research conducted by a national election team and leading scholars in political communication that explores a range of important topics and variables affecting voter attitudes and behavior in the 2012 U.S. presidential election.
In exploring the messages, issues, and voters of the 2012 election, these studies employ multiple methods including experimental design, content analysis, rhetorical criticism, and survey research. Whereas other election research tends to investigate either the content or effects of campaign communication, the more comprehensive and systematic nature of this collection enables alieNATION to cohere thematically around considerations of voter alienation, political engagement, political efficacy, and ultimately, citizens’ voting decisions.