Persuading People
Persuading People
Paperback
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- Barcode: 9781422122730
- Genre: Business & Finance
- Label: Harvard Business Review Press
- Publisher: Harvard Business Review Press

Persuading People
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DESCRIPTION
Expert Solutions to Everyday Challenges
Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: it takes practice, patience, and psychological savvy. This book enables you to: build your credibility; adapt your pitch to your audience; win your listeners' minds and hearts; and, overcome resistance to your proposals.
Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: It takes practice, patience, and psychological savvy. That's where this new volume comes in--by enabling you to: * Build your credibility * Adapt your pitch to your audience * Win your listeners' minds and hearts * Overcome resistance to your proposals * Leverage the forces that move people to embrace new ideas
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