The Work Smarter Guide to Marketing

Better Marketing Without the Bullsh*t
Whether you're promoting a company, product, a service or even your own personal brand, this book gives you the tools to navigate the complexities of marketing, avoid common pitfalls and ultimately work smarter - not harder.

'An invaluable, refreshing return to the essentials of marketing - a great and useful read'
Sophie Devonshire, CEO of The Marketing Society

Whether you're in a huge business, a start-up or have a side-hustle, marketing matters. 'Strength of brand/marketing' is most frequently cited by business analysts (at 79%) as critical to a firm's success.
But marketing is in a state of chaos. Most people with marketing in their job title have never studied it. Meanwhile, in too many media posts and agencies, pseudo-experts cherry-pick opinions and peddle marketing misinformation to give a snake-oil pitch that marketing is all about keeping up with change.
Grasping marketing shouldn't induce scepticism, fear or confusion. Mark Palmer acts as your trusted and experienced guide, demystifying the jargon, cutting through the clutter and helping you navigate your own refreshing journey towards what smarter and better marketing can be.

The 'Work Smarter' series provides shortcuts, tips and life-hacks for the development of essential business skills. The books bring together accomplished industry experts who have learned their trades at the coalface. They teach the skills ambitious businesspeople need in order to tip the playing field in their favour. It is the pirate equivalent of business advice; the antidote to conventional wisdom; 'smarter' practice over 'best practice'.

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

View our full delivery infomation here.