The Charisma Myth
The Charisma Myth
How Anyone Can Master the Art and Science of Personal Magnetism
Paperback
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Sign in or Sign up!- Release Date: 02/06/2026
- Barcode: 9781405990165
- Genre: Society & Culture
- Sub-Genre: Personal Development
- Imprint: Penguin
- Publisher: Penguin Random House

The Charisma Myth
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DESCRIPTION
How Anyone Can Master the Art and Science of Personal Magnetism THE FULLY REVISED AND UPDATED INTERNATIONAL BESTSELLER
What if charisma could be taught?
What you'll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You'll get both the insights and the techniques you need to apply this knowledge. The world will become your lab, and every person you meet, a chance to experiment.
The Charisma Myth is a mix of fun stories, sound science, and practical tools. Cabane takes a hard scientific approach to a heretofore mystical topic, covering what charisma actually is, how it is learned, what its side effects are, and how to handle them.
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