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The Charisma Myth

The Charisma Myth

How Anyone Can Master the Art and Science of Personal Magnetism

Paperback

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  • Release Date: 02/06/2026
  • Barcode: 9781405990165
  • Genre: Society & Culture
  • Sub-Genre: Personal Development
  • Imprint: Penguin
  • Publisher: Penguin Random House
The Charisma Myth

The Charisma Myth

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How Anyone Can Master the Art and Science of Personal Magnetism

***THE FULLY REVISED AND UPDATED INTERNATIONAL BESTSELLER***

What if charisma could be taught?

Most people believe the myth that charisma is an inborn quality – you either have it, or you don’t. In reality, charisma is a skill. One that can be learned, developed and perfected.

Drawing on techniques originally developed for Harvard and MIT, The Charisma Myth offers a captivating blend of practical tools, new science and stories uncovering the nuances of charisma.

This revised and updated edition is packed with new insights and the latest cutting-edge science, covering topics such as neurodivergence and how to be charismatic online.



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