Design Council: 1944 to Today
A definitive history of British design, from post-war industry to today’s most influential creators.

For the past eight decades, British design has shaped how we live, work and express ourselves. From Margaret Calvert and Jock Kinneir’s road signage system to Vivienne Westwood’s punk revolution, and from James Dyson’s reinvention of household products to Zaha Hadid’s pioneering architecture, British design has continuously evolved, challenging conventions and redefining its role in society. Today, its influence is stronger than ever, seen in the bold climate protest graphics of Extinction Rebellion, the essential role of design during the COVID-19 pandemic, the transformative impact of the Elizabeth Line, and the groundbreaking work of contemporary designers like Es Devlin, Yinka Ilori and Thomas Heatherwick.

At the heart of this evolution stands the Design Council, founded in 1944 to support Britain’s post-war industrial recovery. Today, it is the UK’s national champion for design – shaping policy, driving change and demonstrating how design can enrich everyday life.

This book explores eight transformative decades of British design, revealing its profound impact on industry, culture and society. Covering key moments such as:
• The 1950s boom in consumer goods and branding
• The 1960s modernist revolution, influencing everything from furniture to fashion
• The 1980s corporate identity shift, where design became a powerful business tool
• The digital era of the 1990s and 2000s, from web design to the rise of UX
• The disruptive 2010s and 2020s, where design adapted to rapid change – from digital transformation and political upheaval to sustainability and activism

With contributions from some of the leading voices in design – including Deyan Sudjic, Penny Sparke, Max Fraser and Priya Khanchandani – Eight Decades of British Design presents a richly layered portrait of an industry in perpetual evolution. It is essential reading for anyone fascinated by the power of design to shape the world around us.