The Pricing Sprint

12 Steps to Unlock the Power of Pricing
How to turn pricing into a collaborative, evidence-driven process, empowering teams with the tools to unlock growth, build confidence, and achieve exceptional business results.

“A brilliant, step-by-step guide to aligning price with customer behaviour.”
Rory Sutherland, Vice Chairman, Ogilvy Group

Have you ever felt that your business is leaving money on the table? Discounting under pressure, hesitant to raise prices, or struggling to articulate your value?

If so, you are not alone.

Jenny Millar and Ann Padley have seen companies lose out on millions. Not because their product is wrong or their costs are too high, but because they’ve misjudged something far more complex: what people value.

In 12 actionable steps, The Pricing Sprint transforms pricing from a ‘guessing game’ and a ‘black box’ into a collaborative and inspiring conversation about value and growth; it fuels a repeatable, evidence-driven process to design, test, and optimize pricing.

Packed with practical tools and case studies, you’ll discover a new approach to pricing that’s as grounded in human behaviour as it is in commercial insight. The result? Pricing strategies that are customer-focused, market-aligned, and designed for growth – and a team that is engaged and ready to implement them.

This is more than a book on pricing. It’s a masterclass in shaping a sustainable commercial strategy that aligns with your values, builds customer loyalty and delivers exceptional business results.

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

View our full delivery infomation here.