Sustainability Storytelling

Communicate Trust, Brand Value and Better Business
Understand how to craft strategies and messages that engage different stakeholders on sustainability, avoiding greenwashing and creating compelling and compliant communication.

Develop a sustainability communication strategy that applies clear principles, builds credibility and delivers messages that move both business and sustainability goals forward.

Sustainability Storytelling is a practical guide for mid to senior-career communication, marketing and sustainability professionals who want to develop compelling, credible, compliant and impactful sustainability narratives. As organizations face rising regulatory pressure, shifting consumer expectations and increasing scrutiny around authenticity, this book provides actionable frameworks for creating communications that resonate, manage risk and strengthen brand trust.

Written by sustainability communication expert Mike Hower, the book combines strategic guidance with practical tools to help professionals translate complex sustainability topics into stories that support organizational priorities. Through detailed chapters and real-world examples from Mars, PepsiCo, Salesforce, SAP, Veolia and Apollo Global Management, readers learn how to implement messaging strategies that are both credible and commercially effective.

You'll learn how to:
- Apply sustainability communication principles to craft clear, honest and engaging narratives
- Implement frameworks that link business strategy with environmental and social impact
- Develop approaches to avoid greenwashing and manage regulatory, legal and reputational risks
- Optimize stakeholder engagement across investors, consumers, employees and partners
- Use real-world examples to guide decision making and strengthen your professional credibility

With its blend of practical instruction and strategic insight, Sustainability Storytelling helps professionals apply proven communication methods that elevate their work, support organizational resilience and advance sustainability efforts with confidence.

Themes include: sustainability communication, sustainability strategy, stakeholder engagement, greenwashing prevention, corporate responsibility, reputation management

Contributor: Joel Makower (Foreword by)

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

View our full delivery infomation here.