Marketing Strategy

Implementing and Measuring a Successful Marketing Strategy
Create an effective marketing strategy with this step-by-step resource to building an action plan, determining your competitive advantage and measuring success.

WINNER: The BookFest Spring Book Awards 2022 - Marketing category (first edition)
WINNER: Business Book Awards 2022 - Sales & Marketing category (first edition)
How can senior marketing leaders develop and implement a proven strategy to deliver measurable results?

Marketing Strategy offers a clear, authoritative framework designed for senior professionals seeking to lead with confidence in a rapidly evolving marketing landscape. In this new edition, Jenna Tiffany incorporates the latest insights on Generative AI and features expert perspectives from global brands like Disney. It provides proven strategic models and tools for informed decision-making, helping leaders navigate governance, financial impact and industry trends to deliver sustained business growth.

You'll learn how to:
- Master key models to analyze the marketing environment strategically
- Implement adaptable frameworks across industries with step-by-step guidance
- Leverage real-world examples and expert interviews for actionable insights
- Measure and optimize marketing success using data-led decision making
- New to this edition: Generative AI, new real-world examples and perspectives, online resources - PowerPoint slides

Developed for senior marketing executives, this guide equips you to lead strategy development that aligns with organizational goals and delivers clear ROI.


Themes include: Strategic models, Leadership, Data-led decision making, Financial impact, Industry trends

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

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