Social First Brands

How Modern Brands Create Community, Loyalty, and Growth
Create an impactful social media strategy that enables you to move beyond trends and create genuine connections with consumers building loyalty and advocacy.

WINNER: Independent Press Award 2026 - Social Media

How can you build a social media strategy that outlasts trends and delivers real impact?

Social First Brands is a practical guide for mid-career marketing professionals who want to develop strategies that create authentic connections, strengthen brand credibility and drive measurable results. Written by social media expert Tom Miner, it shares proven frameworks, examples and actionable tools from brands like Crocs, Stanley, Funko, and Ryanair.

By showing how leading companies put social media at the heart of their marketing, this book equips you to move beyond quick wins and hacks to build strategies grounded in human behavior and long-term value.

You will learn how to:
- Develop a bespoke social media strategy aligned with brand principles
- Build communities that foster loyalty and advocacy
- Define and apply a distinctive, consistent brand personality online
- Optimize content to resonate across audiences and platforms

With detailed chapters, real-world examples and clear implementation steps, Social First Brands helps you apply proven principles to elevate your brand presence, strengthen customer relationships and advance your career impact.

Themes include: strategy, principles, social media optimization, brand personality, audience engagement, community building

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

View our full delivery infomation here.