B2B Marketing Fundamentals

Drive Impact Across Brand, Reputation, Relationships and Revenue
Understand how traditional marketing methods can be directly applied to B2B businesses to deliver results across brand, reputation, relationships and revenue.

Ready to build a strong foundation in B2B marketing and start delivering real results?

B2B Marketing Essentials, written by B2B marketing expert Kate Mackie, is designed to help early career marketers understand how B2B marketing works. Clear and practical, this book breaks down proven marketing theories and frameworks tailored specifically to the B2B world, giving you the tools to develop effective strategies with confidence.

You'll learn how to:
- Understand key principles behind brand building, reputation, and relationships
- Learn how AI and connected data drive actionable marketing insights
- Discover how to communicate your marketing plans and results clearly across your business
- Explore real-world examples from Barclays, Mishcon de Raya and The Marketing Society
- And gain practical tips for linking marketing initiatives directly to revenue impact

With clear outcomes and beginner-friendly language, this guide empowers you to grow your skills and make a meaningful impact early in your marketing career.

Themes include: B2B marketing basics, marketing strategy, AI in marketing, communication skills, real-world examples, career development

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

View our full delivery infomation here.