Data-Driven Customer Experience Transformation

Optimize Your Omnichannel Approach
Understand how to leverage data and the latest technology including AI to deliver excellent customer experiences across digital, social and physical channels.
Looking to master customer experience strategy and drive consistent engagement across all channels?Data-Driven Customer Experience Transformation is a practical and aspirational guide for mid-career professionals aiming to build credibility and lead impactful CX initiatives. Grounded in rigorous research from the Cambridge Service Alliance at the University of Cambridge by Mohamed Zaki, this book provides proven frameworks and actionable tools to help you design and optimize seamless experiences across digital, physical and social platforms.You'll learn how to:- Develop and implement omnichannel CX strategies aligned with business goals- Apply data-driven principles to predict customer engagement and identify growth opportunities- Optimize real-time management of customer interactions for consistency and loyalty- Leverage AI and analytics to deepen customer relationships and enhance personalization- And learn from real-world examples featuring Microsoft, KFC and Emirates AirlineEquip yourself with the expertise to lead CX transformation that drives customer loyalty and accelerates your career in a competitive marketplace.Themes include: Customer experience strategy, omnichannel engagement, data analytics, AI in CX, loyalty, real-time management, career development

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

View our full delivery infomation here.