Strategic Reputation Management
Strategic Reputation Management
Identify Strengths, Manage Performance and Protect Your Brand
Paperback
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Sign in or Sign up!- Release Date: 03/11/2024
- Barcode: 9781398617308
- Imprint: Kogan Page
- Publisher: Kogan Page

Strategic Reputation Management
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DESCRIPTION
Identify Strengths, Manage Performance and Protect Your Brand In today's hyper-connected world, reputation is everything. This book explores the role of reputation management within your organization, providing the latest insights and strategies to help you navigate it.
Develop a proactive approach to reputation management using this guide to equip you with the insights and strategies needed to navigate and protect your organization's most valuable asset.
Strategic Reputation Management is a practical guide that equips PR and communication professionals with the tools they need to navigate the complexities of reputation management effectively. With a wealth of practical tips and strategies, readers will gain the knowledge and expertise needed to enhance or build their organization's reputation.
Using real-world examples and expert interviews, this book will look at reputation management both before, during and after a crisis. It will consider how to establish a positive reputation, to maintain it when under pressure and to turn a bad reputation around after problems have occurred. It will also include top tips, checklists and outline a new framework for reputation management.
Strategic Reputation Management is a must-read for anyone seeking to understand, manage and master the intricate world of reputation management.
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