Pioneers

8 Principles of Business Longevity from Immigrant Entrepreneurs

Thinkers50 Best New Management Book of 2025

Next Big Idea Club Must Read

Porchlight Business Bestseller

Financial Times Readers' Choice

2025 Best Book of the Year (So Far) — Financial Times & Next Big Idea Club

Featured on BBC, CNBC, CBS News, Fast Company, HBR IdeaCast, Financial Times

“The most profound, captivating, and unparalleled business advice you will find.”
—Mel Robbins, bestselling author and host of The Mel Robbins Podcast

Unlock the principles that drive the remarkable success stories of immigrant entrepreneurs from around the world

In Pioneers: 8 Principles of Business Longevity From Immigrant Entrepreneurs, academic, entrepreneur, and consultant, Neri Karra Sillaman, delivers a one-of-a-kind exploration of the remarkable success of immigrant entrepreneurs. The author writes about how immigrants, often starting with limited capital and connections, have built iconic and enduring businesses. Sillaman combines rigorous academic research with compelling case studies and personal experience and narrative to uncover the principles that drive these stunning achievements.

Pioneers offers a blueprint for business leaders seeking longevity, profitability, and sustainability in the contemporary marketplace. You'll find:

• Strategies for building resilient businesses that embrace diversity and inclusion
• Explanations of the power of community and how you can leverage it for business growth
• Stories of the importance of creating a legacy that goes beyond mere profit
• Techniques and actionable advice to turn past failures into future success

Exploring the dramatic immigrant success stories powering such well-known brands as Chobani, WhatsApp, and BioNTech, this book is a must-read for entrepreneurs, business leaders, and anyone else interested in the dynamics of immigrant entrepreneurship. Pioneers is a transformative and inspiring business guide that will help you build a company that stands the test of time.

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