Fact Forward

The Perils of Bad Information and the Promise of a Data-Savvy Society

Solutions to increase trust and empower better decision making in a data-rich world

Fact Forward: The Perils of Bad Information and the Promise of a Data-Savvy Society explores how a growing deluge of data has led to a data-rich world with abundant new opportunities and a precipitous decline in trust due to the problems we face in producing, communicating, and consuming data. This book takes readers on a journey through the data ecosystem, showing how data producers, data consumers, and data disseminators all have a role to play in creating a more data-savvy society.

Written by Dan Gaylin, president and CEO of NORC at the University of Chicago, a leading research organization in the field of social science and data science, this book demonstrates the urgent need for:

• greater transparency on the part of data producers
• increased data literacy on the part of data communicators and data consumers
• a societal commitment to data education and infrastructure

Fact Forward: The Perils of Bad Information and the Promise of a Data-Savvy Society earns a well-deserved spot on the bookshelves of leaders across industries and all individuals who want to build a better society and world by improving the way we present, analyze, and make use of data.

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