The Fundamentals of Fashion Management

An indispensable guide to how the fashion industry works, examining the processes, roles and practices involved.

This 3rd edition of Fundamentals of Fashion Management has been updated throughout to reflect the impact of digital innovation and sustainable practices on every aspect of the industry. Featuring a new chapter on the fashion consumer, this edition offers insight into the processes of segmenting and targeting markets, the purchase decision process, and ethical and social responsibilities of fashion companies and the consumers they sell to.

If you are unsure whether to pursue a role in marketing, buying, or retailing then The Fundamentals of Fashion Management will help you decide. There's advice on fashion entrepreneurship, career paths and guidance on professional practice, as well as new international case studies and interviews with leading professionals, making this is a must-have guide to the industry and your place in it.

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
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International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK as soon as stock is available.
• UK mainland orders typically arrive within 3-7 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 30 working days

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