Research Theory and Practice for the Creative Industries

The essential step-by-step guide for artists and designers undertaking research, now with new sections on visual research and data analysis.

Academic research in practical design and the creative industries can seem daunting. In this updated edition of Creative Research, Hilary Collins walks you through the process of creating a great research project from both practice-based and theoretical perspectives.

The perfect companion for researchers or students within the creative industries, this easy-to-follow guide covers:
- Choosing a topic
- Deciding your approach
- Using previous research and writing a literature review
- Obtaining your own data and using it appropriately
- Best practice, through examples and case studies

This edition also includes new sections on speculative design, design thinking and iterative fieldwork, as well as expanded coverage of data analysis vs data synthesis, using analytics data, usability testing, developing visual research and sense-making and discourse analysis.

With advice on everything from time management and project structuring to ethnography and ethics, as well as helpful diagrams, case studies and summaries throughout, Collins marries theory and practice from start to finish to help you confidently embark on your creative research project.