Global Fashion Business
Global Fashion Business
International Retailing, Marketing, and Merchandising
Paperback
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Sign in or Sign up!- Release Date: 08/08/2024
- Barcode: 9781350180185
- Imprint: Bloomsbury
- Publisher: Bloomsbury Publishing

Global Fashion Business
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DESCRIPTION
International Retailing, Marketing, and Merchandising In today’s climate, bringing your fashion brand to new international territories is more challenging than ever. In Global Fashion Business, Byoungho Ellie Jin helps you to take this next step.
Diverse examples from large and small companies, developing and developed countries, and online and offline retailers set a precedent for overcoming economic, cultural, legal, and regulatory obstacles. Practical approaches also outline methods of marketing and retailing, while chapters on topics including pricing, entry market selection and product development combine to cover everything you need to know to take your business further than ever before.
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- USA: 7 to 15 working days
- Rest of the World: 9 to 21 working days
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OVER
2 MILLION PRODUCTS
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60 MILLION CUSTOMERS
ACROSS 190 COUNTRIES
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