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Global Fashion Business

Global Fashion Business

International Retailing, Marketing, and Merchandising

Paperback

Regular price £38.29
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  • Release Date: 08/08/2024
  • Barcode: 9781350180185
  • Imprint: Bloomsbury
  • Publisher: Bloomsbury Publishing
Global Fashion Business

Global Fashion Business

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DESCRIPTION

International Retailing, Marketing, and Merchandising

In today’s climate, bringing your fashion brand to new international territories is more challenging than ever. In Global Fashion Business, Byoungho Ellie Jin helps you to take this next step.

Diverse examples from large and small companies, developing and developed countries, and online and offline retailers set a precedent for overcoming economic, cultural, legal, and regulatory obstacles. Practical approaches also outline methods of marketing and retailing, while chapters on topics including pricing, entry market selection and product development combine to cover everything you need to know to take your business further than ever before.



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  • OVER

    2 MILLION PRODUCTS

  • 60 MILLION CUSTOMERS

    ACROSS 190 COUNTRIES