Skip to product information
1 of 1
Sold Out

Pro Logo

Pro Logo

Brands as a Factor of Progress

Paperback

Regular price £48.17
Regular price Sale price £48.17

Join our rewards scheme and earn 144 reward points on this purchase!

Earn 144 points on this!

Sign in or Sign up!
View full details
  • Release Date: 01/01/2004
  • Barcode: 9781349514113
  • Imprint: Palgrave Macmillan
  • Publisher: Palgrave Macmillan
Pro Logo

Pro Logo

Standard Edition

Collapsible content

DESCRIPTION

Brands as a Factor of Progress
In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed. The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity.

DELIVERY & RETURNS

UK Delivery:

  • Free delivery on all orders of £10 or more.
  • £1.49 delivery fee on orders below £10.
  • UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

  • Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

  • All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
  • UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
  • International estimated delivery times:
  • Europe & Channel Islands: 7 to 10 working days
  • USA: 7 to 15 working days
  • Rest of the World: 9 to 21 working days

View our full delivery infomation here.

  • OVER

    2 MILLION PRODUCTS

  • 60 MILLION CUSTOMERS

    ACROSS 190 COUNTRIES