The Nvidia Way

Jensen Huang and the Making of a Tech Giant
A deeply reported business history of the chip-designer Nvidia—from its founding in 1993 to its recent emergence as one of the most valuable corporations in the world—explaining how the company’s culture, overseen by co-founder and CEO Jensen Huang, has powered its incredible success
Nvidia is the darling of the age of artificial intelligence: its chips are powering the generative-AI revolution and demand is insatiable. For all the current interest and attention, however, Nvidia is not of our time. Founded more than three decades ago in a diner in East San Jose, for years it was known primarily in the then-niche world of computer gaming. In fact, the company’s leather-jacketed leader, Jensen Huang, is the longest-serving CEO in an industry marked by near constant turmoil and failure.In The Nvidia Way, acclaimed tech writer Tae Kim draws on more than a hundred interviews—including Jensen (as he is known) and his co-founders, the two original venture capital investors, early former employees, and current senior executives—to show how Nvidia played the longest of long games, repeatedly creating new markets and out-manoeuvring competitors. Kim offers revelations at every step.A rare view into Nvidia’s distinct culture and Jensen’s management principles, The Nvidia Way is a book for our moment as well as an instant classic of business history, with enduring lessons for entrepreneurs and managers alike.

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

View our full delivery infomation here.