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City Branding and New Media

City Branding and New Media

Linguistic Perspectives, Discursive Strategies and Multimodality

Hardback

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  • Release Date: 13/01/2015
  • Barcode: 9781137387950
  • Genre: Non-Fiction
  • Sub-Genre: Society & Culture
  • Imprint: Palgrave Macmillan
  • Publisher: Palgrave Macmillan
City Branding and New Media

City Branding and New Media

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DESCRIPTION

Linguistic Perspectives, Discursive Strategies and Multimodality
This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.

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