Getting Innovation Right
Getting Innovation Right
Hardback
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- Barcode: 9781118378335
- Genre: Business & Finance
- Imprint Family: Jossey-Bass
- Label: Jossey-Bass Inc.,U.S.
- Publisher Family: John Wiley & Sons
- Publisher: John Wiley & Sons Inc

Getting Innovation Right
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DESCRIPTION
How Leaders Leverage Inflection Points to Drive Success Innovation is worth little unless it generates lasting success, and gaining measurable results from new ideas requires more than creative risk-taking. Successful innovation demands a tactical approach, and Getting Innovation Right reveals how your company can secure real traction and growth in the marketplace. With Seth Kahan's outcome-based approach, based on his experience leading innovation initiatives at a diverse range of organizations, you will identify the inflection points that generate market opportunities for your company and leverage the best techniques for securing a foothold in a lucrative new space. Grounded in market-based reality, Getting Innovation Right is an indispensable resource for leaders looking to drive results and move in fresh directions.
Real-world strategies for uncovering potential and capitalizing on opportunity Innovation is worth little unless it generates lasting success, and gaining measurable results from new ideas requires more than creative risk-taking.
Real-world strategies for uncovering potential and capitalizing on opportunity
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