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Global Strategy

Global Strategy

A Market Creation Approach

Paperback

Regular price £153.62
Regular price Sale price £153.62

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  • Release Date: 12/05/2025
  • Barcode: 9781071894187
  • Genre: Business & Finance
  • Imprint: Sage
  • Publisher: Sage Publications
Global Strategy

Global Strategy

Collapsible content

DESCRIPTION

A Market Creation Approach
Global Strategy is a groundbreaking textbook that redefines the field of global strategy, shifting the focus from scaling established businesses to creating innovative businesses responding to international market needs. It equips future multinational leaders with the tools and insights needed to succeed in the rapidly evolving world of global business.

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