Sales Before Marketing

How to ride to small business success on a low budget
This book outlines a 10-point sales planning process to help you gain clients and make sales. It simplifies the complexities of sales and digital marketing, and shows you how to build strong sales and marketing foundations and a great sales strategy.

Are you ready to take your sales and marketing results to the next level? 

Sales Before Marketing is your essential roadmap to building a strong sales strategy before wasting money on marketing that doesn't convert.

Written by seasoned sales and digital marketing expert Emma Meheux, this practical guide introduces her proven 10-point UniC sales planning process-a simple yet powerful framework to help small business owners boost sales, attract quality leads, and grow with confidence.

If you're struggling to get seen, overwhelmed by digital marketing, or unsure how to sell without sounding 'salesy', this book will shift your thinking. It clears up the confusion between sales and marketing, showing you how to align them strategically for real results.

In this book, you will learn:

• Why getting the sales basics right is crucial for success.
• Develop a strong brand to add value to your business.
• The differences between sales and marketing, and why sales should come first.
• How to build a solid sales foundation and start making more sales.
• Get over common challenges such as social media competition, reaching the right audience, and confusion about digital marketing.
• How to create a sales-focused marketing strategy to boost sales.
• Insight into the sales and marketing mix and how they can work together.
• Understand why a website is essential for sales success.
• How to use social selling as a bridge between offline and online sales.
• The value of networking and how to do it effectively.
• Embrace a hybrid sales approach for maximum results.
• Learn about the 10-point UniC sales planning process and why it's crucial for sales success.

Whether you're just starting out or looking to scale, Sales Before Marketing is packed with real-world advice, smart insights, and easy-to-implement steps to help you sell with confidence-before you spend another penny on marketing.

Don't miss the opportunity to gain a unique edge over your competition. Order your copy of Sales Before Marketing now and put your business on the right road to achieve sales and marketing success quickly and easily.

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK as soon as stock is available.
• UK mainland orders typically arrive within 3-7 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 30 working days

View our full delivery infomation here.