AI-Powered Communication Research

An Applied Guide

Blending theory with hands-on practice, this text is an accessible, theoretically grounded, and methodologically rich guide to using LLMs in communication inquiry. It is designed for students, researchers, and practitioners within communication studies, public relations, journalism, and related social sciences fields.

Blending theory with hands-on practice, this text is an accessible, theoretically grounded, and methodologically rich guide to using LLMs in communication inquiry.

This book is organized around three core themes: methodological applications, human–AI collaboration, and critical reflection. It shows readers how tools such as ChatGPT, Gemini, Claude, and BERT can be used to analyze large volumes of text, images, and digital media content. It covers sentiment analysis, framing analysis, topic discovery, text classification, network analysis, synthetic surveys and experiments, and multimodal research. Step-by-step Python examples, real-world case studies, and practical workflows help readers apply these methods to questions involving social media, public opinion, misinformation, digital advocacy, and online communities.

A key contribution of this book is its focus on responsible AI use, addressing major concerns surrounding bias, transparency, ethics, and reliability while helping readers understand when AI should enhance–rather than replace–human judgment. Timely, accessible, and forward-looking, this book offers a roadmap for conducting communication research in the age of AI.

This text is designed for students, researchers, and practitioners within communication studies, public relations, journalism, and related social sciences fields.

For online materials including code and example datasets, please visit www.routledge.com/9781041156901

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK as soon as stock is available.
• UK mainland orders typically arrive within 3-7 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 30 working days

View our full delivery infomation here.