Bundle: Digital Marketing 3e + The Digital Marketing Planner

A two-book bundle made up of Digital Marketing: Strategy, Planning and Disruption and The Digital Marketing Planner. Save money on these two essential Digital Marketing books by buying them together.

Buy these two essential books together to save money and unlock the secrets to successful digital marketing

Digital Marketing: Strategy, Planning and Disruption, Third Edition: 
Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management. This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities. It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing. 

With an excellent blend of theory, research, practice and application, key features include: 

• New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. 
• A new running case study throughout the book which looks at Uber. 
• Ethical Insights which highlight responsible marketing and support PRME. 
• Professional Skills which address employability.
• Discover More and Digital Tools text boxes. 
• Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter. 

Essential reading for all students and practitioners of digital marketing.

The Digital Marketing Planner: Your Step-by-Step Guide 

Your step-by-step guide to creating your own digital marketing plan. From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes ‘Annmarie’s Advice’, where the author shares her personal experience of digital marketing and extra hints and tips.

This handy planner will instill you with the know-how, skills and confidence you need to form and implement your own strategic plan.

At each step you’ll: 

• Learn all the key information you need.
• See theory in practice through the running Zoom case example.
• Apply what you’ve learnt through 50 interactive activities and build your plan.

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

View our full delivery infomation here.