Sustainable Digital Enterprise

Innovating Strategies for the Social Media Ecosystem
Sustainable Digital Enterprise explores how digital technologies, corporate sustainability, and social media shape the future of businesses as part of an evolving ecosystem. With academic rigour, Maria Giovanna Confetto and Claudia Covucci reveal how these forces, when aligned, can help organisations become more ethical, innovative and successful.
Sustainable Digital Enterprise explores how digital technologies, corporate sustainability, and social media shape the future of businesses as part of an evolving ecosystem. With academic rigour, Maria Giovanna Confetto and Claudia Covucci reveal how these forces, when aligned, can help organisations become more ethical, innovative and successful.

Pairing theory with real-world solutions, Confetto and Covucci provide practical tools and guidance, including strategies for ethical data management, a corporate digital sustainability framework, and methods to create user-focused digital experiences. They present actionable suggestions for creating, managing, and optimising sustainability-focused content, ensuring alignment with web principles and audience engagement. Ultimately, the book helps readers understand how businesses can harmonise digital transformation with sustainability goals, creating long-term value for both society and the environment.

Introducing new concepts and frameworks, this book is of benefit to students, academics, and researchers in the fields of business and management, entrepreneurship, corporate sustainability, and digital technologies. Its fresh theoretical perspectives and empirical insights will also be of interest to business leaders and managers seeking to enhance corporate sustainability practices through digital technologies.

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