The Friend Zone Experiment

The Friend Zone Experiment is the delightful funny second chance romance from award-winning author Zen Cho. For fans of Crazy Rich Asians and Succession.

'A witty and heartwarming' - Glamour

'A sweet slow-burning romance' - Heat

Can first love strike gold when given a second chance?

Renee Goh appears to have it all: a thriving fashion business in London, a wardrobe to die for and a popular pop star for a boyfriend . until she’s dumped.

Estranged from her family in Singapore, Renee finds herself at a crossroads – especially after a chance encounter with an old flame, Yap Ket Siong, makes her question what she really wants.

When Renee’s father calls and throws another curveball into her life, offering her the chance to become his successor to the family business, she is torn. Her father’s approval would mean everything – if she can fight off the competition from her older brothers.

Just as she’s focusing on moving back to Singapore, sparks seriously start to fly with Ket Siong. With the family business beckoning, should Renee follow her head or her heart? Because one thing’s for certain: Ket Siong is shaking her resolve to keep him in the friend zone .

From the renowned, award-winning author Zen Cho comes a delightfully funny romance about Southeast Asian families, class and love in modern London.

'Diasporic joy, the power of female friendships, and above all, hope for Renee and Ket Siong' - My Weekly

‘A lovely, tender romance . I savoured every delicately written moment' - Charlotte Stein, author of When Grumpy Met Sunshine

'Reminiscent of classic K-dramas with a touch more reality . Easily one of my top reads of the year!' - Simone Soltani, author of Cross the Line

'A story so intensely real that you’ll wonder later if it happened to someone you knew' - Shelley Parker-Chan, author of She Who Became the Sun

What readers are saying .

'I loved this book, it’s both heartwarming and inspiring'

'It gave me all the laughter, tears, and story that I wanted'

'So much fun to read'

'A great summertime read!'

'Jane Austen dragged into the modern world'

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

View our full delivery infomation here.