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Navigating Brand Activism

Navigating Brand Activism

Paperback

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Regular price Sale price £38.29

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  • Release Date: 29/07/2025
  • Barcode: 9781032974408
  • Imprint: Routledge
  • Publisher: Taylor & Francis
Navigating Brand Activism

Navigating Brand Activism

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DESCRIPTION

In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism.


In a world where brands are no longer just selling but also taking a stand, Navigating Brand Activism, written by leading thinkers of the marketing world, is your guide to the fascinating, messy, and at times, head-shaking world of brand activism. This groundbreaking book delves into the motivations behind this movement, dissects potential pitfalls, and celebrates triumphs. This book is for anyone who wants to understand:

  • Why some purpose-driven brands are winning hearts, minds, and market share
  • How to differentiate your brand in a crowded marketplace through activism
  • How to spot authentic activism from mere marketing ploys
  • The future of brand activism and its potential to create a better world
  • The potential downsides of brand activism, including political backlash, consumer boycotts, and brand dilution
  • Most importantly, when and when not to engage in brand activism.

Whether you’re a business leader, a conscious consumer, or simply curious about this evolving landscape, this book will challenge, inspire, and empower you to navigate the world of woke washing and genuine advocacy.



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