Selling Fashion Collections

Navigating the Buying Process as a Fashion Entrepreneur

Selling Fashion Collections provides emerging fashion designers with a comprehensive overview of successfully merchandising, marketing and selling a collection in order to develop their brand. This text is recommended reading for students of Fashion Buying and Merchandising, Fashion Management, Fashion Enterprise and Entrepreneurship.

Selling Fashion Collections provides emerging fashion designers with a comprehensive overview of successfully merchandising, marketing and selling a collection in order to develop their brand.

This book guides readers through the ins and outs of this process, from soliciting a buyer’s meeting, preparing for a formal buyer’s meeting, showcasing a collection to buyers and ultimately, selling a collection to a buyer. Emphasis is placed on exploring and understanding how to present, plan and prepare for a formal buyer’s meeting that will showcase their collection so that they will be marketable to fashion retailers. It is designed to help users gain insight into the techniques, formats and material selection requisite for a formal buyers meeting including Line Sheets, Price Sheets, Order Forms and Lookbooks. Floor-Ready Merchandise (FRM) is explored with a focus on understanding the guidelines for preparing and distributing merchandise to traditional retailers and distributors, including packaging items for delivery and floor presentation. Chapter objectives, learning outcomes, discussion questions, activities and exercises and global industry insights are included throughout.

An insightful and practical read, this text is recommended reading for students studying Fashion Buying and Merchandising, Fashion Management, Fashion Enterprise and Entrepreneurship, as well as reflective practitioners within the fashion industry.

Supplementary online materials include fully customisable templates of a Line Sheet, Price Sheet and Order Form.

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

View our full delivery infomation here.