Skip to content

Intercultural Communication for the Global Business Professional

Mara K. Berkland
Barcode 9781032285399
Paperback

Sold out
Original price £41.88 - Original price £41.88
Original price
£41.88
£41.88 - £41.88
Current price £41.88

Click here to join our rewards scheme and earn points on this purchase!

Availability:
Out of stock

Release Date: 20/10/2023

Genre: Business & Finance
Label: Routledge
Contributors: Mara K. Berkland (Edited by), Amy Grim Buxbaum (Edited by)
Language: English
Publisher: Taylor & Francis Ltd

This text integrates business and communication concepts to immerse students in the global communication experiences of business professionals.

.

This text integrates business and communication concepts to immerse students in the global communication experiences of business professionals.

The authors argue that the essentials of intercultural communication, such as nonverbal communication, conflict, meeting management, interviewing, and negotiations, are most useful to burgeoning professionals when they are woven into discussions about economic systems, market forces, production processes, finance structures, and human resources priorities. Each chapter begins with an explanation of theories and key terms appropriate for introductory-level students in both business and communication, then supplements that discussion with examples that demonstrate the concepts at work. The cases chosen represent different market systems in both dominant and emerging economies, explaining the cultures of competitive markets with a global perspective rather than focusing on the United States.

This book is ideal as a text for courses in international business or professional intercultural communication, or as a supplement for more general business and communication courses.