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Innovations and Challenges in Social Media Discourse Analysis

Innovations and Challenges in Social Media Discourse Analysis

Michele Zappavigna, Andrew S. Ross
Barcode 9781032190570
Paperback

£45.40 - £45.40
£45.40
£45.40 - £45.40
£45.40

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Release Date: 27/12/2024

Label: Routledge
Series: Innovations and Challenges in Applied Linguistics
Language: English
Publisher: Taylor & Francis Ltd

Innovations and Challenges in Social Media Discourse Analysis provides a key introduction to the analysis of everyday discourse on social media platforms.


Innovations and Challenges in Social Media Discourse Analysis provides a key introduction to the analysis of everyday discourse on social media platforms.

Outlining the challenges involved in the study of social media discourse that includes social interaction, relationality, intersubjectivity, and intermodality, this book takes a social semiotic approach to offer a useful reconceptualisation of existing tools and introduces new methodologies to help those studying in this area.

Drawing on a range of corpora that feature tweets, Instagram photos, YouTube comments, and emoji, this book is essential reading for students studying modules on discourse analysis and language and media.



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