Your Fantastic Elastic Brain

Stretch It, Shape It
This innovative and timely picture book is a fun and engaging way to teach children that they have the ability to stretch and grow their own brains. This title makes both a wonderful addition to a child’s collection and to any growth mindset program or curriculum.

Help your child turn mistakes into superpowers, and unlock the magic of their mind, with this growth mindset book for kids

Your Fantastic Elastic Brain is more than a book—it’s a mindset revolution wrapped in a kid-friendly package. Written by renowned psychologist Dr. JoAnn Deak, this bestselling picture book will empower each young reader to S-T-R-E-T-C-H and grow their fantastic, elastic brain!

Perfect for ages 4–8, it gently guides young readers through the basics of brain anatomy and the powerful science of neuroplasticity. With vibrant illustrations and playful storytelling, it’s a read-aloud experience that builds both knowledge and confidence.

Why thousands of educators and families recommend Your Fantastic Elastic Brain:

• Builds emotional resilience: Reframes failure as growth, helping kids bounce back stronger.
• Introduces real brain science in kid-friendly terms: From neurons to the prefrontal cortex, children gain a sense of ownership over their own learning.
• Drives motivation through empowerment: Encourages kids to take risks, try new things, and embrace challenges.
• Supports social-emotional learning (SEL): Aligns with SEL standards and classroom curricula.
• Recognized by educators and industry experts: Winner of the Mom’s Choice Gold Award, Moonbeam Gold Award, and more. Endorsed by leaders in brain science and education.

Awards for Your Fantastic Elastic Brain:

• The Mom's Choice Gold Award
• The Moonbeam Gold Award for Non-Fiction Picture Book
• The Pewter Gold Ink Award for Distinguished Printing
• The Parent's Choice Silver Award for Interior Design, Children's/Young Adult
• The Nautilus Silver Award for Children's Non-Fiction
• The IBPA Benjamin Franklin Silver Winner for Interior Design, Children's/Young Adult
• Next Generation Indie Award Finalist for Children's/Juvenile Nonfiction

Praise for Your Fantastic Elastic Brain:

"Dr. Deak has done a masterful job of creating a book for children, parents, and teachers to learn about the human brain together. The information is accessible and understandable, with illustrations that are engaging, fun, and alive! This is great reading material for everyone and will elicit many expressions of 'Now I get it!' from the adults!"—Fretta Reitzes, Director, Goldman Center, 92nd Street Y

"Your Fantastic Elastic Brain is a wonderful, engaging book for parents and teachers to read with young children. It presents accurate information about the brain and how it relates to our lives…fostering motivation to learn and grow, consistent with our programs and research led by Carol Dweck, PhD."—Eduardo Briceño, Co-Founder & CEO, Mindset Works

"Dr. Deak writes in a clear and interesting way about the complexity of the human brain, enhancing the knowledge of teachers and students. This book is a real contribution to the field of education in the twenty-first century."—Joyce S. Pickering, Hum.D., Executive Director Emerita, Shelton School & Evaluation Center

Contributor: Sarah Ponce (Illustrated by)

Illustrator: Sarah Ponce

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

View our full delivery infomation here.