3... 2...1... We're on the Air

An Inside Look at Sports Television, Journalism, and Gender Equity
Imagine what it’s like to make hundreds of decisions in just two hours on “live” network television with your work seen by millions of people. That’s what a sports television producer does each time they sit in “the big chair.” In this book, Emmy Award Winning Producer Robert Steinfeld takes readers inside the world of sports television.
Imagine what it's like to make hundreds of decisions in just two hours on "live" network television with your work seen by millions of people. That's what a sports television producer does each time they sit in "the big chair." In 3…2…1… We’re on the Air, Emmy Award Winning Producer Robert Steinfeld takes readers inside the world of sports television through his career producing some of the biggest sporting events, such as the Summer Olympics, the NBA and WNBA, the MLB, and the FIFA World Cup. Along the way he crossed paths with athletic stars like Cal Ripken, Alex Rodriguez, Nolan Ryan, Nancy Lieberman, Tim Duncan, David Robinson, Bill Walton and announcers Bob Costas, Jim Nantz, and Robin Roberts. Join Robert Steinfeld on his path from eager, ambitious teenage journalist to ultimately realizing his dream producing major sporting events. So, “3…2…1…We’re On the Air!”

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