Poggy Style

The Way We Dress Now
In Japanese culture, there is the concept of hare (roughly translated as festive or extraordinary occasions) and its antonym is ke (roughly translated as ordinary, or day-to-day). It is often said that living a life of ke alone withers the spirit. Human beings need the occasional moment of hare, and they should dress accordingly.
Poggy Style is the modern man’s guide to getting dressed, from Motofumi “Poggy” Kogi—a sought-after fashion tastemaker and street style star known for his refreshing perspective on men’s dressing for today.

In Japanese culture, there is the concept of hare (roughly translated as festive or extraordinary occasions) and its antonym is ke (roughly translated as ordinary, or day-to-day). It is often said that living a life of ke alone withers the spirit. Human beings need the occasional moment of hare, and they should dress accordingly.

Resolving this tension of dressing for both work and play, and for both formal and informal settings, is what has driven Poggy over two decades of design and curation. By mixing streetwear savvy with what is referred to in Japan as “Traditional” Western fashion, he challenges rigorous definitions of what is done or not done, inventing new ways of dressing up. In his own inimitable way, Poggy shares with readers how fun and appropriate it can be when you break the so-called rules. His sartorial approach is casual, but with a little effort: a hoodie layered under a tweed jacket, a tailored suit styled with sneakers and topped with a wide-brimmed hat, a basketball jersey paired with a cozy vintage coat.

In contrast to fashion titles devoted to the collections of one creator, Poggy Style is all about self-expression, and how inexpensive or lovingly worn items can be extremely versatile or can express one’s individuality: a new wabi-sabi sensibility.

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

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