The First Measured Century

An Illustrated Guide to Trends in America, 1900-2000
rost history tells the story of the past through anecdotes, which do not always present an accurate picture. This work uses social data to narrate what happened to everyday Americans in the 20th century. "Imaginary Trends" such as "do parents spend less time with their children?" are examined.
Most history tells the story of the past through anecdotes, but anecdotes do not always present an accurate or complete picture. There is another way to look at history. The rise of widespread, systematic data collection in the twentieth centurythe first measured centuryallows us to examine the past 100 years with unprecedented clarity. Now, The First Measured Century uses social data to tell us what happened to everyday Americans in the twentieth century. Whether the topic is politics, sexual behavior, economics, immigration, living arrangements, religion, longevity, or public opinion, this myth-busting popular reference work shows that the facts often turn out to be more interesting than the fiction. A special feature of The First Measured Century is original 1999 research that builds on the landmark sociological study of the 1920s, "Middletown." With survey results that span more than seven decades, The First Measured Century offers the longest timeline of consistent attitudinal data anywhere.This panorama of the American twentieth century unfolds in a series of key trends, each explained in a one-page essay written for the general reader and illustrated by one or more vibrantly colored charts on the facing page. The First Measured Century is an essential tool for anyone interested in journalism, economics, history, political science, sociology, demography, public relations, business, the arts, or public policy.

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

View our full delivery infomation here.