Media Effects on Voters

A Panel Study of the 1992 Presidential Election
An analysis of mass media effects on a panel of 18 voters from Columbia, South Carolina during the 1992 presidential elections. The study provides a long-term look at voters in the decision-making process as well as an insight into how various news items affected their voting choices.
How do today's voters react to the phenomenon of 'attack journalism' in this age of televised presidential campaigns? This book presents an intensive analysis of mass media effects on a panel of eighteen voters from Columbia, South Carolina during the 1992 presidential elections. Beginning with individual interviews in July of 1992 and continuing through November, Cavanaugh's study provides a long-term look at voters in the decision-making process as well as insight into how various news items affect their voting choices.

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