Decoding 2012

Doom, Destiny, or Just Another Day?
The 2012 primer: This guide to the guides offers an in-depth look at all of the theories out there, debunking the myths, investigating the history, and explaining the 'signs' that some say point towards the end of the world, while others claim will be a 'shift in consciousness.' Or perhaps December 21st, 2012 will be just another Friday.
SALES HANDLE: An investigative look at the myths, predictions, and truths behind the phenomenon that is 2012. HOW WILL THIS TITLE BE DISTINCTIVE: A guide to the guides, and an unraveling of many of the myths surrounding 2012, this title firmly grounds the mania in reality and gives loads of insight into the phenomenon and its background. Beautiful two color illustrations give readers a visual guide to the mysteries and prophecies surrounding the date. NOTABLE AUTHORS OF CONTRIBUTORS: Author Melissa Rossi is a respected author and journalist who has been published in a variety of magazines and newspapers, including Newsweek, Esquire,and Newsday. She is the author of the What Every American Should Know series. EXPERT INTRODUCTION: The book features an introduction by Bruce Scofield, professor of astronomy at University of Massachusetts and expert in the Maya, astrology, metaphysics, and more. Illustrations by artist James Noel Smith. SPEAK TO THE EXISTING TREND/DEFINE CUSTOMER: -Mass potential: the hype leading up to 12/21/2012 is huge, and is only going to get bigger! And more confusing!News stories about 2012-and those obsessed with the date-have already appeared in Playboy, Popular Science, New York Times Magazine, and more. - 2012 the movie released in theaters in Novemeber 2009 and increased awareness of the coming date immeasuably. -Doomsday is extremely popular. The History Channel has already featured several specials on 2012 and possible approaching 'end-times' scenarios given their popularity right now, and the ratings (and DVD sales) they get for this type of show: --Seven Signs of the Apocalypse (2009) --Armageddon (2004) --Armageddon: Exploring the Doomsday Myth --2012: Science or Superstition? --Doomsday 2012 (2009) --Nostradamus: 2012 (2009) --The Nostradamus Files (2009)

Contributor: Bruce C. Scofield (Introduction by)

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