The Two Majorities

The Issue Context of Modern American Politics
Provocatively, the authors argue that each party's best strategy for success is not to try to take popular positions on the whole range of issues, but to focus attention on the party's most successful cluster of issues.
Why do voters so often exhibit patterns of policy preference vastly different from what analysts and strategists predict? And why do these same voters consistently cast ballots that ensure the continuation of "divided government?" In The Two Majorities Byron Shafer and William Claggett offer groundbreaking political analysis that resolves many of the seeming contradictions in the contemporary American political scene. Provocatively, the authors argue that each party's best strategy for success is not to try to take popular positions on the whole range of issues, but to focus attention on the party's most successful cluster of issues.

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