The Power of Two

How Companies of All Sizes Can Build Alliance Networks That Generate Business Opportunities
This work shows how companies can develop fluid networks and relationships so that they can respond quickly to market opportunities by forming collaborations, with other companies. It shows why companies should start building alliances in order to survive.
Tap the Power of Alliance Networks

Inspired by the so-called virtual corporation, the opportunisticformation of short-term strategic pairings is the chief means bywhich today?s companies are realizing growth. In The Power of Two,two acknowledged business-alliance experts take readersstep-by-step through a proven, powerful method for successfullybuilding a network of strategic alliances and for managing suchnetworks via an alliance manager. Packed with examples, augmentedwith a wealth of assessment tools and charts, it?s the mostauthoritative, user friendly guide to mastering this important,emerging business stratagem currently available.

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