Universal Principles of Branding

100 Key Concepts for Defining, Building, and Delivering Brands
Universal Principles of Branding is a concise, visual introduction to 100 of the most fundamental elements of branding.

Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding today.

*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*

Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.

Featured principles are as diverse as:
 

• Authenticity
• Social Responsibility
• World Building
• Gatekeepers
• Rituals and routine

Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.

The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

UK Delivery:

• Free delivery on all orders of £10 or more.
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• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
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• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

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