There's Never Been a Show Like Veggie Tales

Sacred Messages in a Secular Market
A sociological examination of the production and audiences of Veggie Tales, a popular evangelical video series for children.
Singing animated vegetables with Christian messages, The Veggie Tales children’s video series might seem strange to newcomers. But with their combination of media savvy, fun plots, and Biblical messages, Veggie Tales videos became standard viewing in millions of evangelical homes in the 1990s. Then in 1998, Veggie Tales videos began to appear in Wal-Mart and Target stores, a feat unprecedented for an avowedly Christian media company. In telling the story of Veggie Tales, communication professor Hillary Warren tells the history of religious communication in America, the story of a Christian company’s tension between selling God and selling out, the story of Christians struggling between the sacred and the secular in their media choices. Read it and you’ll see indeed why there’s never been a show like Veggie Tales.

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