Luxury World
Luxury World
Hardback
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- Barcode: 9780749452636
- Genre: Business & Finance

Luxury World
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DESCRIPTION
The Past, Present and Future of Luxury Brands
Discover the strategies behind luxury brands, including how they position themselves as truly elite products or services, who their customers are and how they retain them, and what the future holds
The word "luxury" has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas to chocolates. So what is real luxury? Which are the genuine luxury brands, and how have they reacted to the rise of the "mass luxury" sector? What strategies do they use to lift themselves into the realm of the truly elite? Who are their customers - and what kind of lives do these remarkable people lead? How do luxury brands attract and retain them? And above all, where can the industry turn now excess is out of fashion? With wit, accuracy and insatiable curiosity, Luxury World takes us on a voyage around the luxury universe, slipping behind the facades of the world's most sophisticated businesses to demonstrate how they function. Among other destinations, Luxury World visits Swiss watchmakers, the Champagne houses of France, the diamond district of Antwerp, the luxury enclave of Monte Carlo, the discreet ateliers of the last craftsmen and a host of brands in Paris - the self-proclaimed capital of elegance. Along the way, he uncovers the true face of today's luxury industry.
DELIVERY & RETURNS
UK Delivery:
- Free delivery on all orders of £10 or more.
- £1.49 delivery fee on orders below £10.
- UK orders are shipped via Royal Mail 2nd Class.
International Delivery:
- Flat rate delivery charges vary by country.
Dispatch and Delivery Times:
- All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
- UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
- International estimated delivery times:
- Europe & Channel Islands: 7 to 10 working days
- USA: 7 to 15 working days
- Rest of the World: 9 to 21 working days
View our full delivery infomation here.
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OVER
2 MILLION PRODUCTS
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60 MILLION CUSTOMERS
ACROSS 190 COUNTRIES
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