Better Fly Fisher

A Practical Handbook for Skill, Strategy and success on the Water
In The Better Fly Fisher, coach and lifelong angler Allan Sefton shares decades of hands-on experience from fishing rivers, reservoirs and coastal waters across the UK and beyond. Drawing on a deep understanding of fish ecology and teaching others to catch them, you’ll find thoughtful guidance for becoming a more effective and adaptable angler, whether you're chasing trout in tiny streams, salmon on Highland rivers or bonefish on tropical coral flats.

UK Delivery:

• Free delivery on all orders of £10 or more.
• £1.49 delivery fee on orders below £10.
• UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

• Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

• All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
• UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
• International estimated delivery times:
• Europe & Channel Islands: 7 to 10 working days
• USA: 7 to 15 working days
• Rest of the World: 9 to 21 working days

View our full delivery infomation here.