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Mobile Disruption

Mobile Disruption

The Technologies and Applications Driving the Mobile Internet

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  • Release Date: 20/01/2004
  • Barcode: 9780471511229
  • Imprint: Wiley
  • Publisher: John Wiley & Sons
Mobile Disruption

Mobile Disruption

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DESCRIPTION

The Technologies and Applications Driving the Mobile Internet
States that many Japanese, US, and European companies have misunderstood and continue to misunderstand the implications of the mobile Internet, because they remain focused on their lead customers when they should be searching for a new set of lead customers.

  • A disruptive technology is a technology or innovation that results in worse product performance different from the expected or predicted performance; an example is that the Internet accessible mobile phone was thought to be a portable substitute for the PC-the actual applications of mobile phones are far different from this
  • Describes business models, user needs, and key technologies to create long-term strategies that are profitable in both the long- and short-term


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