Skip to product information
1 of 1
Sold Out

Customize the Brand

Customize the Brand

Hardback

Regular price £39.77
Regular price Sale price £39.77

Join our rewards scheme and earn 120 reward points on this purchase!

Earn 120 points on this!

Sign in or Sign up!
View full details
  • Release Date: 08/10/2002
  • Barcode: 9780470848227
  • Genre: Business & Finance
  • Label: John Wiley & Sons Inc
  • Publisher: John Wiley & Sons Inc
Customize the Brand

Customize the Brand

Collapsible content

DESCRIPTION

Make it more desirable and profitable
Explores the important topic of brand building within the one-to-one concept. This book explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer.
This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.

DELIVERY & RETURNS

UK Delivery:

  • Free delivery on all orders of £10 or more.
  • £1.49 delivery fee on orders below £10.
  • UK orders are shipped via Royal Mail 2nd Class.

International Delivery:

  • Flat rate delivery charges vary by country.

Dispatch and Delivery Times:

  • All orders are shipped from our warehouse in Northampton, UK within 48 hours of receipt during working hours.
  • UK mainland orders typically arrive within 3-5 working days via Royal Mail 2nd Class.
  • International estimated delivery times:
  • Europe & Channel Islands: 7 to 10 working days
  • USA: 7 to 15 working days
  • Rest of the World: 9 to 21 working days

View our full delivery infomation here.

  • OVER

    2 MILLION PRODUCTS

  • 60 MILLION CUSTOMERS

    ACROSS 190 COUNTRIES